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Online Shop Google Analytics

This guide outlines how to setup the Online Shop with Google Analytics.

Note

Contact your Account Manager for assistance with this step, if you encounter any problems.

  1. Go to https://tagmanager.google.com and create a new Google Tag Manager account. Using your Google account create a new Google Tag Manager account
  2. Fill in account name, country, domain name
  3. Pick “target platform” → web
  4. Find the tag id which starts with GTM- and has seven random letters/numbers (e.g. GTM-XXXXXXX)
  5. Send the tag id to Sim Local to finish the implementation (on Sim Local’s side this id needs to be placed into UI Settings using the GOOGLE_TAG_MANAGER_ID parameter)
  6. Implement Analytics using Google Tag Manager
  7. Go to https://analytics.google.com/ and create an Analytics account
  8. In your Analytics account create a new Property with a stream for a WEB platform
  9. In the details of the stream go to “View tag instructions”
  10. Copy the javascript code. For example;
<!-- Google tag (gtag.js) --> <script async src="https://www.googletagmanager.com/gtag/js?id=G-XXXXXXXXXX"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-XXXXXXXXXX'); </script>

In your Google Tag Manager account go to Workspace → Tags → New → Tag Configuration → Custom HTML and paste the code

Go to Triggering → All Pages

Click Save, Submit, and Publish. Google Analytics is now collecting data.